MLRS Business Process Solutions LLP.

Web Strategy Services

Our Web strategy consulting service is for businesses that would like to start a Web marketing program or revive a stalled Web marketing program.

Website Project Plan

A fundamental building block for starting your online business is developing the right plan. Your business will benefit from avoiding common obstacles for new online businesses such as delay to market (extended timelines) and resource management (additional costs) that can increase with each delay. As part of creating a cohesive plan, the experts at Optimo Solution provide strategic consulting services to help you, the business owner, take your idea from concept to inception with a comprehensive project plan—before going into development.

Site Requirements Documentation

Translating your ideas into requirements documentation ensures you have a sound business concept that is functional and competitive. The cornerstone to a successful project means that you understand the technical details. With a requirements review your business will have the advantage of having a solid foundation to which your business can work from to scale and become profitable with a long-term strategy.

Website Strategic Review

We offer a Startegic Planning Service for your website and online marketing strategy – designed to help you determin the best strategy for improving your Online Presence.. This is a 2 hour session where we :

start by looking at your existing online profile

undertake a website audit

review your business aims, goals and targets

define your target market

look at your existing marketing strategy

..and come up with a strategic plan to provide you with specific actions to improve and optimise the effectiveness of your website.

Web Strategy Services

How B2B Sites Can Align Their Website Strategy

A B2B website that does not drive traffic, promote the brand, deliver company messaging or convert users into customers represents a waste of online marketing investments. A good B2B website should help build a strong brand while educating relevant users on industry topics and promoting products and services.

1

Analytics

Analytics is the centerpiece of this integrated strategy. Combining analytics data with heatmapping and user testing will uncover areas of the website in need of improvement, from design changes to content needs. Analytics is also the best tool for monitoring search and conversion performance.

If traffic isn’t growing or bounce rates are high, this may indicate an improperly optimized website and a need for better content targeting. If traffic is growing, but conversions are not, then use heatmapping to learn how users are interacting with the content.

2

Content Marketing

Content is king when it comes to search and user optimization. The B2B market tends to consist of more educated and engaged users than B2C, so having engaging and informative content along with thought leadership is key to B2B website success.

Content freshness and quality also have a direct correlation with search performance. Creating and altering content based on opinion will create a lot of waste in budget spends. The topics and type of content to be created should be based on user needs and SEO opportunities.

3

Search Engine Optimization

SEO is a very powerful marketing tool for websites which affects most website strategy areas. SEO needs feed into keyword and content targeting for the content marketing piece. SEO is also a major factor in getting relevant users into the conversion funnel for conversion optimization. And of course, SEO is a primary factor in site traffic growth.

For content, the SEO piece should provide keywords and topics to target as well as have a strong influence in writing headings and the use of images. For CRO, SEO strategies should be geared toward conversion first and traffic growth second.

4

Conversion Optimization

Relevant users that do not convert are lost opportunities. CRO is the next step after the initial SEO program is in place. Now that relevant users are coming in as a result of SEO strategies, you’ll need to maximize the opportunities for users to convert.

Clear conversion paths are vital to any website. However, users on B2B sites rarely convert on the first visit. Most users land on the website for the first time to get an overview of the company and its offerings, as well as to download thought leadership material. In many cases, I have found that they come back within three days to convert. This makes it important to measure both thought leadership downloads and form completions as success metrics.

5

Website Maintenance

How well a site is maintained has a direct correlation with usability and search performance. Site and server speeds, site health and crawlability directly impact how users and search engines will interact with the site. Websites should be updated periodically to use newer technologies, which will increase the capabilities of the site. Monitoring site and server speed metrics in analytics is an important factor in site maintenance.

If a website has a slow loading speed, search engines will look at it as a quality issue, and the chance of user conversions will decrease. Making sure there are no broken links, JavaScript errors, URL looping issues, and markup errors will have a major impact on SEO and usability.

Stop wasting money on content development and website work that does not benefit users or search engines. Align your website strategies with SEM to continuously improve the website for search engines, users and conversions. Base website change decisions on data and testing rather than opinion. Analytics should be the centerpiece for all website work, and all other website work should be fully integrated.

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